Wednesday, June 17, 2020

Vocals Quick Fix Africa — DIGITAL Giveaway Package for RADIO


According to news reports from various sourcesincluding BBC Radio, the coronavirus is seen to have caused an increase in terrestrial radio listenership.

Also, people in the UK and elsewhere have turned their online attention to tutoring websites (up 400%), politics, television programmes and gardening, according to cyber-security company Cloudflare, who monitor online traffic to more than 25 million websites that pay for its cyber-attack protections.

Pan African online radio platform Nam Radio has also seen a significant increase in listeners in recent months, not to mention, thousands more radio stations from around the globe have experienced a similar spike in their listenerships. 


How to Stimulate Engagement with Your Radio Audience


Seeing as tutoring website traffic is up 400% and radio listenership has also risen significantly right across the board, the smart thing to doperhaps, would be to capitalize on these combined market trends to increase YOUR engagement with radio audiences, in order to gain traction in your market share AND the attention of major brands for sponsorship deals.

Here's what a voice coach and former radio presenter has created for radio.

Vocals Quick Fix DIGITAL Package


If you've kept abreast with growth patterns in the music industry across the African continent, you will have noticed that there is a growing number of youths, perhaps in their millions, that want to learn to sing. 

Notably, the driving force behind this inspiration stems from the success stories of so many African artists who have made it BIG in Africa's flourishing entertainment industry, coupled with the incredible opportunites that that has brought to the continent's music space. 

And so that is where community outreach project Talent Showcase Africa, a joint venture partnership between pan-African voice coaching brand JOETT and online radio platform Nam Radio, saw an opportunity to not only help emerging African singing talent GROW to their full potential, but to also offer them an online platform so they can be heard on radio and hopefully, get to connect with industry stakeholders to bring to fruition their pursuit for a succesful career in music. 

Book & Audio Product Giveaway to Radio Audiences


Joett, a former radio show host and author of 101 Letters from a Vocal Coach: A Collection of Helpful Tips and Articles for Singers, is looking to giveaway hundreds of FREE eBooks and MP3 downloads to his revamped Vocals Quick Fix Digital Package, for radio listeners across Africa and the Diaspora to enjoy.

The competition is to be run through an especially created interactive auditioning process where a select number of entries get to win a copy of the book; the voice training audio files Volumes 1 to 7, as well as a FREE online consultation with the  author and products creator. 


How it works

It is proposed that participating online and terrestrial radio platforms run the jingle promoting the book (please download MP3 from SoundCloud widget below), with a short script introducing the competition/ campaign to be supplied by the organizers and read out on air by radio presenters.  

Simple Format


Listeners will be asked to sing on mobile phone camera and to upload video clips to Instagram whilst tagging the radio station's IG handle and that of the author and Talent Showcase Africa.

It is proposed that participating radio stations put up a voting system to stimulate engagement within their listenership AND social media, and a select bunch of the best vocals (perhaps, with the highest votes) will get to win the prize!

It's that simple.

Sponsorship, and Why Bottled Water Brands are a Good Fit


Since the amount of water in the human body ranges from 50-75%, water is not only of vital importance to the human body, it is also highly beneficial in keeping the vocal folds lubricated and supple.

Therefore, a company that supplies bottled water will be a good fit for this program.

All options considered, the modalities and airtime rates will need to be worked out between FM radio and the bottled water brand, but what is most important here is that a bottled water brand is offered this platform to promote their products in connection with the significance of water for the human body and particularly, for the voice.

Other suitable businesses are in such industries as: telecom, clothing & apparel, cosmetics, health & nutrition distributors, fitness clubs; retail outlets such as supermarkets, boutiques; record stores and so forth. 


In Conclusion



The Vocals Quick Fix DIGITAL Package comprises a comprehensive handbook for singers; voice training audio files for home-learning, and a free consultation with the author of the book 101 Letters from a Vocal Coach: A Collection of Helpful Tips and Articles for Singers

The purpose of this exercise is to offer radio listeners (and aspiring singers) from across Africa, a chance to win the entire Vocals Quick Fix Digital Package in a competition conducted on both online and terrestrial radio, which stands to benefit participating radio platforms by stimulating engagement within its listernships and beyond; and forthwith grabbing the attention of corporate sponsors.


Needless to say, it will also help to create awareness of the author's digital products and online voice coaching services accross a wide array of territories on the African continent and the Diaspora.

That being said, an amicable arrangement that is mutually benefitial to all parties involved is to be thrashed out and discussed in greater detail via correspondence.

This will be the first radio giveaway event of its kind ever conducted on African soil.


How to Enlist Your Radio Platform 

To participate in the Vocals Quick Fix Digital Package giveaway event, radio platforms from across Africa are invited to contact Joett via WhatsApp (see number in calling card above) or Email: joettmusic[at]gmail.com.

Please Play or Download the Vocals Quick Fix Digital Package radio jingle below.



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